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Set for global growth
Electro Optics, June-July 2007
John Murphy tracks the recent progress of Ophir, carving out a significant niche in the test and measurement market
It has grown from being a small start-up company in Israel, supplying coating to the military market, to a world-wide brand. Its strategy has been to push the technology to the limit on the one hand and the market to its limit on the other. Its global sales network is now a key driving force in the company’s growth, allowing it to buy in technology through acquisition, which it can then take global.